Comments on: Wall Street Journal: Overuse Clouds Buzz Term’s Meaning http://saaskatoon.deliveredinnovation.com/2008/10/08/wall-street-journal-overuse-clouds-buzz-term%e2%80%99s-meaning/ SaaS, PaaS, and Cloud Computing Mon, 24 May 2010 21:01:38 +0000 hourly 1 http://wordpress.org/?v=3.0 By: deliveredinnovation http://saaskatoon.deliveredinnovation.com/2008/10/08/wall-street-journal-overuse-clouds-buzz-term%e2%80%99s-meaning/comment-page-1/#comment-5 deliveredinnovation Fri, 10 Oct 2008 15:54:52 +0000 http://saaskatoon.wordpress.com/?p=27#comment-5 This is a great point, and we'd be lying if we said we didn't also coattail on messaging that we may not necessarily believe in, but will nonetheless drive prospects to our own messaging. "Cloud computing" is now a target keyword in our SEO strategy, with the thought being that if a potential customer comes to our site with at least some awareness of the concept, that's less we have to educate during the sales cycle...and as we've found over the past several years, having to educate during the sales cycle translates into low single-digit conversion rates for even qualified opportunities. Mike Topalovich This is a great point, and we’d be lying if we said we didn’t also coattail on messaging that we may not necessarily believe in, but will nonetheless drive prospects to our own messaging. “Cloud computing” is now a target keyword in our SEO strategy, with the thought being that if a potential customer comes to our site with at least some awareness of the concept, that’s less we have to educate during the sales cycle…and as we’ve found over the past several years, having to educate during the sales cycle translates into low single-digit conversion rates for even qualified opportunities.

Mike Topalovich

]]> By: Jesse Kliza http://saaskatoon.deliveredinnovation.com/2008/10/08/wall-street-journal-overuse-clouds-buzz-term%e2%80%99s-meaning/comment-page-1/#comment-4 Jesse Kliza Fri, 10 Oct 2008 14:19:05 +0000 http://saaskatoon.wordpress.com/?p=27#comment-4 Very true. It's difficult when you're on the other end of the table as someone ACTUALLY delivering the thing that everyone else is trying be associated with by using the buzzwords every chance they get. However, the old "a rising tide lifts all ships" can come into play there. If you are the one still speaking in terms of value and outcome, and delivering results, you are in the perfect position to capitalize on everyone elses fluff. Very true. It’s difficult when you’re on the other end of the table as someone ACTUALLY delivering the thing that everyone else is trying be associated with by using the buzzwords every chance they get. However, the old “a rising tide lifts all ships” can come into play there. If you are the one still speaking in terms of value and outcome, and delivering results, you are in the perfect position to capitalize on everyone elses fluff.

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