Marketing Lucidity’s Marketing Budget Management application for Salesforce CRM integrates seamlessly into the Salesforce Marketing suite, enabling marketing users to establish enterprise-class marketing budgets, expense tracking, and partner marketing funds.

Check out Marketing Budget Management today on the AppExchange:

http://sites.force.com/appexchange/listingDetail?listingId=a0N30000001e80SEAQ

CHICAGO, IL. – August 13, 2008 – Delivered Innovation, a leading Coghead partner and SaaS application developer, today announced the release of the Marketing Budget
Management application, an online tool for creating marketing plans and budgets. The SaaS solution enables customers to access the application from any web browser at any time and delivers automatic upgrades at no cost.

“We are seeing a compelling convergence of marketing management and marketing automation tools in the application marketplace, but few leverage the SaaS delivery model better than Marketing Lucidity’s budget management and lead planning applications by Delivered Innovation,” said Dave Dahlberg, Founder of Marketing Lucidty. “This is truly a cutting edge approach to managing your marketing department.”

Marketing Budget Management streamlines marketing strategy and execution, and execution, which improves visibility into global marketing programs by managing budgeting, market development funds (MDF) and spending across marketing organizations, programs, and campaigns.

“Marketing Lucidity and Delivered Innovation have teamed up once again with the Marketing Budget Management application to demonstrate how a subject matter leader in marketing automation and a thought leader in Coghead application development can harness the power of Coghead’s Platform-as-a-Service to deliver leading-edge marketing management tools,” notes Ken Campbell, VP of Sales and Channel Development at Coghead.

The Marketing Budget Management application is part of a suite of strategic marketing tools designed to work in cooperation with Delivered Innovation’s Marketing Lucidity marketing operations and lead generation services and tools.

Customers can learn more and register for a live interactive demo of Marketing Budget Management at http://www.deliveredinnovation.com/MBM. Pricing for Marketing Budget Management begins at $99 per month for up to two users.

About Delivered Innovation

Delivered Innovation designs and develops on-demand business applications using the Coghead Software as a Service delivery platform. The company works with corporate clients that want to automate business processes or extend the functionality of existing systems, as well as entrepreneurial businesses with unique ideas, processes, or intellectual property to create SaaS applications on Coghead. For more information, visit http://www.deliveredinnovation.com.

About Marketing Lucidity

Marketing Lucidity specializes in marketing strategy services and SaaS applications that enable business-to-business organizations to better plan and execute marketing programs. Marketing Lucidity’s marketing planning offerings include demand generation and lead modeling, marketing metrics and marketing goal development, and lead conversion optimization. To learn more about Marketing Lucidity, visit http://www.marketinglucidity.com.

About Coghead

Coghead’s Platform-as-a-Service enables developers to build custom SaaS applications rapidly without investing heavily in hardware infrastructure, and is fast becoming an alternative to expensive packaged software systems. Founded in May 2003 and funded by American Capital, El Dorado Ventures, and SAP, Coghead is staffed by industry veterans, serial entrepreneurs, and some of the brightest minds in software. For more information, visit the company’s web site at http://www.coghead.com.

SAN FRANCISCO, CA AND CHICAGO, IL – April 21, 2008 – Delivered Innovation, a leading Coghead Software-as-a-Service (SaaS) development partner, today announced the release of the Marketing Lucidity Lead Model, enabling businesses to concisely plan their marketing spend and achieve 100 percent alignment with their sales organizations. The Marketing Lucidity Lead Model by Delivered Innovation is available in the Coghead Gallery today and will be formally introduced at the Coghead booth (#521) at the Web 2.0 Expo in San Francisco on Thursday, April 24th at 12pm pst.

“The Marketing Lucidity Lead Model application that Delivered Innovation has developed is an excellent example of the type of high-value SaaS applications that we designed the Coghead platform to support,” said Greg Olsen, CTO and Founder of Coghead. “This application demonstrates how Coghead partners can focus on bringing their deep domain expertise to market rather than on managing infrastructure or code. We are very excited to welcome Delivered Innovation as a key Coghead partner, and we look forward to helping them rapidly develop and deliver a wide range of innovative applications to their customers.”

It was early 2007, and Marketing Lucidity understood the game-changing potential of Web 2.0. Founded by a former Siebel Systems and salesforce.com marketing executive, the company had developed a proprietary tool for helping organizations clarify the contribution of the marketing department in delivering the pipeline required to drive revenue goals. Developing the proprietary intellectual property into a SaaS application was the obvious solution for bringing the Lead Model to a wider audience.

At the time, however, the market for SaaS application delivery platforms was highly fragmented and created substantial barriers of entry for smaller companies that did not have access to the capital that funded larger Independent Software Vendors (ISVs).

Michael Topalovich, founder of Delivered Innovation, had worked with Marketing Lucidity’s founder David Dahlberg at Siebel Systems prior to the company’s acquisition by Oracle. The two reconnected to compare notes about post-Siebel life when the discussion shifted to building an application around the Lead Model concept. The two decided to make it happen, but how it would happen was unclear.

After prototyping the Lead Model on a number of platforms, the pair came across a blog posting that compared emerging Platform-as-a-Service providers. After a few misfires on competing platforms, Topalovich tried Coghead. It was exactly what he had envisioned from the moment he accepted Dahlberg’s challenge.

“Coghead’s visual development interface, breadth of workflow functionality, and depth of available application logic won me over almost instantly,” Topalovich recalls. “But the real tipping point for me was when I read about Coghead’s partner model and realized that this was the company that was going to change the way business applications were delivered to the world.”

Because there is no hardware or software to buy or maintain, the initial and ongoing costs of providing services using the Coghead hosted platform are significantly lower than building and deploying applications using traditional technologies and methods. The price point and cycle time for getting an application designed, built, and into the marketplace has reached a point where a company like Marketing Lucidity can turn ideas into SaaS applications in a matter of months, and without having to raise significant capital to do so. The recent launch of the Coghead Gallery for selling applications in an online marketplace has put Coghead in a leadership position among Platform-as-a-Service providers.

“We’re very excited about the launch of the Lead Model on Coghead. The platform has enabled us to quickly and comprehensively create a sophisticated application that can be deployed in minutes, not months or years, to any organization”, said Marketing Lucidity’s Dahlberg. “The Lead Model provides business-to-business marketing organizations with a robust application enabling marketers to plan their pipeline contribution and fully align with sales, and the Coghead platform makes it possible to deliver the solution to our customers at a fraction of the cost of typical development environments.”

Customers can learn more by visiting www.deliveredinnovation.com or calling (888) 645-2604. Attendees of the Web 2.0 Expo in San Francisco are encouraged to attend the Delivered Innovation presentation at the Coghead booth (#521) on Thursday, April 24 at noon.

About Delivered Innovation

Delivered Innovation specializes in rapidly designing, developing, and delivering web applications using the Coghead platform. Delivered Innovation services include project-based development of corporate web applications to improve business processes and operations, and a partnership program for developing innovative ideas into revenue generating SaaS applications. For more information, visit www.deliveredinnovation.com.

About Marketing Lucidity

Marketing Lucidity’s Lead Model is the primary application offered by the company which focuses on optimizing operational marketing performance for organizations of any size and also includes services for metrics-based goal development, lead conversion optimization, and marketing data quality. To learn more about Marketing Lucidity, visit www.marketinglucidity.com.

About Coghead

Coghead provides a radically new way for tech-savvy businesspeople to create, manage, and deploy their own web-based applications. The Coghead service enables the users closest to a business challenge to create customized solutions in hours or days at a fraction of the cost of large packaged applications or custom development projects. For more information, visit www.coghead.com.